To Stage or Not To Stage A Property For Sale or Rent

There is a heap of info on this online, but based on 20 + years of experience my thoughts in brief are:

a) Virtual staging is a cheap alternative that helps gets buyers/tenants to the property but doesn’t help convince them to buy once they are there.
b) I know from firsthand experience that buyers/tenants struggle to conceptualise empty spaces.
c) The points above confirm that staging a property makes it easier and quicker to sell/rent because the buyers/tenants don’t need to visualise the space with furniture in it.
d) It’s difficult to measure, but I can comfortably say that the vast majority of sellers/investors who stage their property cover their investment into staging if not make extra money from the strategy.
e) Additionally, a quick sale also saves some sellers money on mortgage payments with no rental income to cover it.

To sum my thoughts up – Staging is a viable option that’s proven to shorten days on the market and maximise the sale/rental price so in this market I wouldn’t hesitate to at least spend $40 – $70 an image for virtual staging or if you can afford it invest $2.5k to $6k for real staging!

Article written by Mark Shorrock – Managing Director and principal Licensee of Bluestone Property Management & Sales

Bluestone Property Management & Sales provide expert property management services in Brisbane.

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Credit to FourWalls Photography for the Image

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